SERVICE – Aquaflow

Social & Digital Communications

Building meaningful digital experiences and fostering strong brand connections, we create, manage, and amplify your brand’s presence across social and digital platforms, engaging audiences at every touchpoint.

1. Social Media Strategy & Management

Developing customized social media strategies across platforms like WeChat, Instagram, LinkedIn, Facebook, and TikTok.
Full management of social media accounts, including content planning, posting schedules, audience engagement, and performance analysis.

2. Content Creation for Social Media

Developing platform-specific content for major social media networks (WeChat, Little Red Book, Instagram, TikTok, LinkedIn, etc.).
Creating interactive, engaging posts, stories, and video content that drive consumer engagement.

3. Community Management & Engagement

Building and nurturing online communities through active engagement with followers, answering inquiries, and moderating discussions.
Growing brand loyalty by interacting with users in a timely, personalized manner.

4. Influencer/KOL Marketing

Identifying and partnering with Key Opinion Leaders (KOLs) and influencers in the Chinese and European markets.
Crafting influencer campaigns to boost brand awareness, enhance credibility, and generate authentic content that resonates with target audiences.

5. Email Marketing & Automation

Designing personalized email campaigns to nurture leads, build relationships, and drive conversions.
Using automation tools to trigger relevant emails based on customer actions, ensuring timely communication and high engagement rates.

6. Paid Social Media Campaigns

Developing and managing paid ad campaigns on platforms like Facebook Ads, Instagram Ads, WeChat Ads, and LinkedIn Ads.
Optimizing ad spend through precise targeting, retargeting, and A/B testing to drive conversions and ROI.

7. Content Distribution & Amplification

Strategizing content distribution to ensure that key messaging reaches target audiences through paid, earned, and organic channels.
Amplifying content through partnerships, sponsored posts, and collaborations with industry publications.

8. Social Commerce & Shoppable Media

Implementing social commerce strategies to turn social media platforms into sales channels.
Integrating shoppable posts and interactive content that allows users to make direct purchases from social media.

9. User-Generated Content (UGC) Campaigns

Encouraging customers and followers to create and share content that highlights their experience with your brand.
Running UGC contests and campaigns to generate authentic content while building a sense of community around your brand.

10.Analytics & Reporting for Digital Campaigns

Measuring the effectiveness of digital communications through in-depth performance tracking and reporting.
Using insights to refine strategies and optimize future campaigns, ensuring continuous improvement in engagement and conversions.

Creative & Content

Crafting memorable stories and captivating visuals that resonate across diverse audiences, we bring brands to life through innovative creative concepts, multimedia content, and localized campaigns designed to engage and inspire.

1. Creative Concept Development

Crafting innovative, brand-aligned creative concepts for multi-channel campaigns.
Translating brand strategy into compelling visuals, messaging, and storytelling.

2. Content Creation & Copywriting

Developing tailored, localized content for digital platforms, including websites, blogs, and social media.
Crafting persuasive copy that resonates with target audiences across different markets (China, Europe, etc.).

3. Visual Design & Branding

Designing eye-catching visuals that align with your brand’s personality and messaging.
Delivering full-service visual identity design, including logos, typography, and color schemes.

4. Video Production & Animation

Producing high-quality videos, from concept to execution, including storytelling, shooting, and editing.
Creating animations and motion graphics to elevate brand communication and engagement.

5. Photography & Art Direction

Offering professional photography services for brand campaigns, products, and events.
Art direction and styling to ensure visual consistency and a high aesthetic standard across all materials.

6. KOL/Influencer Content Collaboration

Partnering with influencers to co-create content that authentically represents your brand.
Managing influencer collaborations, from content ideation to execution, across Chinese (Weibo, Douyin, Little Red Book, etc.) and European platforms.

7. Campaign Content Localization

Adapting global campaigns for local markets, ensuring cultural relevance and impact.
Providing language translation and cultural adaptation for marketing materials in Chinese and European markets.

8. Interactive & Digital Content

Developing interactive content such as infographics, quizzes, and microsites to boost engagement.
Creating immersive digital experiences with CGI elements that align with your brand’s storytelling.

9. Creative Project Management

End-to-end project management for creative content campaigns, ensuring seamless delivery across all touchpoints.
Coordinating cross-functional teams to ensure timely execution and alignment with brand strategy.

Experiential Marketing & Events

Creating immersive, impactful brand experiences, Aquaflow designs and executes immersive, impactful experiences that engage audiences in the physical world, enhancing brand loyalty and recognition, spark consumer interest, and drive engagement through unique in-person interactions.

1. Event Conceptualization & Strategy

Designing custom event concepts tailored to your brand’s objectives and audience.
Providing strategic event planning that aligns with broader marketing campaigns and business goals.

2. Event Planning & Execution

Full-service event management, from venue selection, vendor coordination, and logistics to event day execution.
Ensuring seamless experiences through precise project management for conferences, product launches, trade shows, and more.

3. Brand Activations & Pop-Up Experiences

Developing innovative, interactive brand activations that capture audience attention and drive engagement.
Setting up temporary pop-up shops, interactive installations, and other short-term experiences that create buzz and excitement around your brand.

4. In-Store & Retail Activations

Planning and executing unique in-store activations that enhance customer experiences and boost foot traffic.
Coordinating retail marketing events such as seasonal promotions, special sales, and product launches.

5. Sponsorship Activation & Co-Branding

Managing sponsorships and partnerships for events, ensuring your brand is prominently featured and aligned with like-minded entities.
Creating collaborative opportunities with other brands to maximize event impact.

6. Event Branding & Collateral Design

Creating visually compelling event branding, from signage and promotional materials to giveaways.
Ensuring all event elements reflect your brand’s identity and messaging cohesively.

7. Offline Guerrilla Marketing Campaigns

Planning unconventional, street-level guerrilla marketing campaigns that surprise and engage your target audience.
Executing spontaneous, attention-grabbing activities like flash mobs, street art, or public stunts to amplify brand awareness.

8. Post-Event Analytics & Reporting

Providing comprehensive reporting on event performance, including attendee engagement, ROI, and media coverage.
Using post-event insights to measure the impact and inform future event strategies.

Media & Analytics

Optimizing reach and maximizing ROI with data-driven media strategies, Aquaflow provides targeted media planning, precise audience insights, and comprehensive performance analytics to elevate brand visibility and impact.

1. Media Planning & Buying

Strategic media planning to maximize brand exposure across traditional and digital platforms.
Media buying services, including negotiations for ad space on TV, print, digital, and OOH (Out-of-Home) channels, ensuring cost efficiency and high ROI.

2. Media Performance Benchmarking

Industry-specific benchmarking to help evaluate how your media efforts compare to competitors.
Identifying key performance metrics (KPI) to ensure campaigns align with industry standards and brand goals.

3. Audience Segmentation & Targeting

Using data insights to identify specific consumer demographics, behaviors, and preferences for more efficient targeting.
Implementing data-driven programmatic ad buying strategies to target specific audiences with precision.

4. Search Engine Marketing (SEM) & Paid Search

Managing and optimizing paid search (Google Ads, Baidu) to ensure high visibility in search engine results.
Keyword research, bid strategy, and continuous campaign monitoring to drive qualified traffic to your website.

5. Search Engine Optimization (SEO) Strategy

Optimizing content for search engines through keyword analysis, backlinking, and on-page SEO best practices.
Regular SEO audits to boost website ranking on both local search engines (Baidu, Sogou) and global ones (Google, Bing).

6. Social Media Advertising & Optimization

Paid social media campaigns across platforms like WeChat, Douyin, Instagram, Facebook, LinkedIn, and TikTok.
Optimization of ad targeting and A/B testing to ensure maximum engagement and conversion rates.

7. KOL/Influencer Campaign Management & Analytics

Managing influencer and KOL partnerships from start to finish, ensuring strategic alignment with your campaign goals.
Tracking performance metrics such as reach, engagement, and conversion to measure the impact of influencer content.

8. Cross-Channel Media Integration

Seamlessly integrating your media strategy across channels like digital, TV, radio, and print.
Ensuring a consistent message and maximizing the touchpoints with your target audience for better brand recall and impact.

9. Tracking & Multi-Touch Analysis

Implementing advanced attribution models to understand the contribution of each media touchpoint in the customer journey.
Multi-touchpoint analysis to help fine-tune future campaigns for better conversions and performance.

10.Performance Analytics & Reporting

Comprehensive analysis of campaign performance across all channels (social media, paid ads, organic traffic).
Offering real-time and post-campaign reports with actionable insights to enhance future strategies.

STRATEGY，CONSULTING，Creative

Strategy & Consultancy

Social & Digital Communications

Creative & Content

Experiential Marketing & Events

Media & Analytics